An engineering background, a decade in digital, and a strong preference for campaigns that can prove what they did.
I started in information technology and moved into marketing when it became obvious that the two were converging. That background is the reason I can debug a server-side tracking setup, read a data layer, or work out why GA4 and the ads platform disagree — instead of guessing at the numbers and hoping the trend is real.
The way I work is simple enough to state in one line: measure everything, optimise what the data supports, and only scale what has already proven it converts.
From engineering student to paid media specialist.
I studied Information Science and Engineering at Nagarjuna College of Engineering and Technology in Bangalore, and built a fraud detection system as my final project. That is where the habit of checking whether the data is trustworthy before acting on it came from.
I taught lower secondary in Butwal for a year. Explaining a difficult idea to a room of thirteen-year-olds is good training for explaining a campaign report to a client. Late in 2019 I moved into digital marketing as an intern.
Across OnlineZeal, Home Automation Nepal, Full Circle House of Communications and DataHub Nepal I worked on SEO, SEM, paid social and analytics, and eventually led a team. This is where the technical background started paying off — I could fix the tracking rather than file a ticket about it.
Three years as a PPC strategist at Queens Digital, then a move to Bloom Dots as a paid media specialist. The work now is scaling budgets across Google, Meta and programmatic while keeping the backend profitable.
Education
Nagarjuna College of Engineering and Technology, Bangalore
Final year project: a fraud detection system that checked whether third parties had altered submitted bills and flagged them to an administrator for verification.
College of Computer Technology, Butwal, Nepal
Shree Ganesh Gyan Jyoti Public High School, Butwal, Nepal
The resume page has every role, certification and qualification laid out, and a PDF you can download.