Proof of performance
Two campaigns written up end to end — what was broken, what I changed, and what happened to the numbers afterwards.
Objective: profitable Google Ads scale-up
Cost per acquisition had crept up and return on ad spend was flat on the main product line. Every attempt to scale into new markets pushed CPA higher instead of holding it.
Objective: profitable Meta Ads scale-up
Meta lead forms were producing plenty of leads and almost no pipeline. Sales spent most of their week qualifying people who were never going to buy.
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Client names are withheld under the terms of the work. Percentage changes are taken from the platform and analytics reporting for each account.
Tell me what you are running now and what it is costing. I will come back with where the budget is leaking.