Resume

Mukunda Singh Khattri

Paid Media Specialist · PPC and Digital Marketing

khattrikrishna123@gmail.com · +977 970 586 5379 · Rupandehi, Nepal

Career summary

Results-driven digital marketing professional with a bachelor's degree in information science and engineering. Builds and scales paid media across Google Ads, Meta and programmatic networks, with hands-on strength in conversion tracking, analytics and search. Comfortable owning both the campaign strategy and the technical measurement underneath it.

Experience

• Architect, manage and scale cross-channel paid media campaigns across Google Ads, Meta and programmatic networks to maximise client acquisition.
• Allocate substantial advertising budgets judiciously, shifting spend dynamically to the top-performing audience segments to improve CPA and ROAS.
• Implement advanced conversion tracking with Google Tag Manager, the Meta Pixel and server-side conversions for accurate attribution.

• Developed and executed PPC strategies across search, display and video networks, tied to client growth and revenue targets.
• Ran exhaustive keyword research, intent analysis and competitive intelligence tracking to capture high-value search traffic.
• Managed bidding structures and budget pacing to lower average CPC while conversion volume increased.

• Planned and executed full-funnel multi-channel strategies combining SEO, SEM and paid social.
• Used Google Analytics and Search Console to read user behaviour, track multi-touch attribution and build data-backed action plans.
• Worked directly with business owners to diagnose marketing bottlenecks and advise on conversion rate optimisation.

• Led and mentored a digital marketing team delivering omni-channel campaigns for a mixed client roster.
• Managed client budgets with a focus on forecasting, pipeline building and portfolio-level return on investment.
• Turned raw performance data into clear executive reporting and strategic pivots.

• Built and managed local lead-generation campaigns aimed at active, high-intent search demand.
• Produced and optimised web content against technical and on-page SEO best practice for long-term organic visibility.
• Combined organic search work with paid search so both covered the same high-value queries.

• Assisted with day-to-day planning, setup and execution of multi-platform campaigns.
• Monitored daily performance metrics and compiled reports for the senior strategy team.
• Built content calendars, scheduled distribution and handled social community management.

• Planned lessons, organised curricula and ran daily classroom operations.
• Assessed student work, gave feedback and tracked individual development.
• Led extracurricular activities and kept parents and staff aligned on student progress.

Education

Skills

Expert: digital marketing strategy, keyword research, Google Ads, Meta Ads, Google Analytics, Google Search Console.
Working knowledge: search engine optimisation, budgeting and forecasting, Google Tag Manager, WordPress, HTML and CSS.

Certifications

• Microsoft Advertising Certified Professional — Microsoft, 2020
• Fundamentals of Digital Marketing — Google Digital Garage, 2020 (ID 52Q 889 8P8)
• Inbound Marketing — HubSpot Academy, 2020 (ID fbbba24525f141fea839581a15a789dc)