Professional experience

Seven roles across agencies, in-house teams and consulting — moving from general digital marketing into paid media specialisation.

Feb 2026 — Present Current role

Bloom Dots (AdSkills Outsourcing)

Architect, manage and scale cross-channel paid media campaigns across Google Ads, Meta and programmatic networks to maximise client acquisition.
Allocate substantial advertising budgets judiciously, shifting spend dynamically to the top-performing audience segments to improve CPA and ROAS.
Implement advanced conversion tracking with Google Tag Manager, the Meta Pixel and server-side conversions for accurate attribution.
Run deep-dive analysis on campaign data to find growth opportunities, scaling spend while backend profitability stays stable.

May 2022 — December 2025

Queens Digital, Kathmandu, Nepal

Developed and executed PPC strategies across search, display and video networks, tied to client growth and revenue targets.
Ran exhaustive keyword research, intent analysis and competitive intelligence tracking to capture high-value search traffic.
Managed bidding structures and budget pacing to lower average CPC while conversion volume increased.
Wrote high-converting ad copy and ran structured A/B tests on headlines, descriptions and landing page layouts.

Oct 2021 — Feb 2022

DataHub Nepal, Kathmandu, Nepal

Planned and executed full-funnel multi-channel strategies combining SEO, SEM and paid social.
Used Google Analytics and Search Console to read user behaviour, track multi-touch attribution and build data-backed action plans.
Worked directly with business owners to diagnose marketing bottlenecks and advise on conversion rate optimisation.

Jul 2020 — Sep 2021

Full Circle House of Communications, Kathmandu, Nepal

Led and mentored a digital marketing team delivering omni-channel campaigns for a mixed client roster.
Managed client budgets with a focus on forecasting, pipeline building and portfolio-level return on investment.
Turned raw performance data into clear executive reporting and strategic pivots.

Feb 2020 — Oct 2020

Home Automation Nepal, Lalitpur, Nepal

Built and managed local lead-generation campaigns aimed at active, high-intent search demand.
Produced and optimised web content against technical and on-page SEO best practice for long-term organic visibility.
Combined organic search work with paid search so both covered the same high-value queries.

Sep 2019 — Dec 2019

OnlineZeal, Kathmandu, Nepal

Assisted with day-to-day planning, setup and execution of multi-platform campaigns.
Monitored daily performance metrics and compiled reports for the senior strategy team.
Built content calendars, scheduled distribution and handled social community management.

Dec 2018 — Oct 2019

Shree Ganesh Gyan Jyoti Public High School, Butwal, Nepal

Planned lessons, organised curricula and ran daily classroom operations.
Assessed student work, gave feedback and tracked individual development.
Led extracurricular activities and kept parents and staff aligned on student progress.

See what those roles produced

The case studies break down two campaigns end to end: the problem, what I changed, and what the numbers did afterwards.