B2B lead generation scale-up

The challenge

Meta lead forms were producing plenty of leads and almost no pipeline. Sales spent most of their week qualifying people who were never going to buy.

Key results

The strategy

Replace instant lead forms with a qualifying funnel — a dedicated landing page and a short multi-step survey that filters before the lead reaches sales.

The implementation

A creative testing framework compared hooks and visuals in a fixed rotation so results were readable. Lookalike audiences were built from the top ten percent of existing customers by lifetime value rather than from all converters.